Respect Our People
If there is anything more basic, we’re not aware of it. Everything we want to accomplish flows from this point.
Hire the Best People
We attract the best performers, then make them better. In turn, that makes us better.
Create a Culture of Fun and Action
Taking one’s responsibilities seriously does not require removing the joy from life.
Strive for Excellence in Everything We Do
If you’re looking for a mantra, here’s a great one: good enough isn’t good enough.
Focus Our Energy on Making Good Things Happen
We have a choice between dwelling on problems and creating solutions. Seems like a very easy choice.
Share and Communicate Accurate Information
The ability to communicate makes us human. The ability to communicate well makes us professionals.
Tell the Truth
As it turns out, honesty is also the best corporate policy. And it’s ours.
Take Responsibility for Our Actions
Accountability is the key. When we do make mistakes, we’ll own up to and correct them.
Invest Our Profits Back in the Airline
This is Standard Operating Procedure for successful business. We follow it.
Recognize Outstanding Service
We have high standards. Meeting them is difficult. Surpassing them is worthy of praise.